The Tourism Industry in India has developed by leaps and bounds with everyone from the Government to the Private players pitching in and playing their part.But the industry itself is a huge one with several sub-industry categories like medical tourism, ecotourism, MICE (Meetings, Incentives, Conferences and Exhibitions), rural tourism etc. Of these, the MICE market has been receiving special attention courtesy the growing corporate culture in India. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events, which is a big moneymaker in the travel industry.Corporate Incentive Travel are proven business tools for motivating teams and individuals towards a desired behavior. Time-tested to drive sales, enhance employee engagement, boost morale and promote corporate loyalty,these have helped countless companies achieve their biggest business objectives. MICE travel involves a number of components, and agents working in this field must provide a full range of travel and conference services for large and small groups and events of shorter and longer duration. When it comes to understanding which type of MICE travel you'll be booking with your agent, it's important to understand the different terms that comprise the acronym. While meeting and conference travel may sound similar, for instance, the slight differences between them will be important when explaining your needs to your agent.
